If you haven’t had much success using Facebook, Google, or any of the myriad PPC platforms to generate traffic, then you should cast your eye towards using solo ads in your next campaign. The best solo ads provider are email blast outs, but instead of using your own database of emails, you pay to access someone else’s. The solo part of the name refers to the email only containing the information you want the recipient to see, without any fluff.
How Do I Get Solo Ads?
There’s no denying that solo ads are a cost-effective marketing strategy, especially if you’re trying to fast track your list building efforts, but how do you get solo ads in the first place?
Your first goal should be to find a solo ads provider who can deliver a list of contacts that have shown interest in the industry in which you are working. Luckily, good providers will separate their lists into different categories to make your job a little easier.
Secondly, you don’t want a list that is as old as the hills, because you can bet that most of the contacts will bounce back as unreachable.
Also, when choosing a vendor, ask how many new names are being added to the list every month on average. If it’s regularly updated, you can be reasonably sure that the majority of addresses will be current ones.
How to Buy Solo Ads?
When considering how to buy solo ads, there are a few options available to providers for generating an income from their lists. In general, there are three methods commonly used for charging for a solo ad:
Pay per open – This method will register whenever a recipient opens the email to read it. This method is the least favorite for buyers because providers can easily entice a reader to open an email with a cleverly worded clickbait subject line.
Pay per click – The buyer will pay a fixed amount for every click through to a landing page. Pay per click is a preferred method because only leads who are interested in an offer will click the link. Therefore, there is potential for more conversions.
Pay per conversion – Providers rarely offer this payment system because they will only get paid when someone buys your offer. Their payment is reliant on your ability to convert a prospect who visits your landing page, which is out of the provider’s control.
Prices for solo ads can vary significantly between providers, but it’s possible to find offers of around 0.35 cents a click. As with anything, expect lower quality for bargain basement prices, or more conversions if you’re prepared to pay more per click.
How to Run a Solo Ad?
There is a lot to do when you’re learning how to run a solo ad. Before you blast one out, you will want to have all your digital assets in place to send your traffic. You will also need to ensure your hosting has the bandwidth to handle the traffic.
If you don’t have a lot of experience with writing compelling sales copy, you will have more success by using someone who can create a message that converts.
Be sure to test that everything is working before you run your ad. If there are any broken links in the chain, you won’t make any profit, will have to pay for the ads anyway, and you will also give yourself a less than stellar reputation.
The next thing you need to do is make your payment and send the provider the message you want sent. Test the list with a small blast out of 100-200 at first and check your response rate. If it falls flat, reconsider your options in providers.
Running a successful solo ads campaign will mean that you are always testing, tracking, tweaking, and then testing some more on your way to ever greater profits.
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