If you haven’t had much success using Facebook, Google, or any of the myriad PPC platforms to generate traffic, then you should cast your eye towards using solo ads in your next campaign. The best solo ads provider are email blast outs, but instead of using your own database of emails, you pay to access someone else’s. The solo part of the name refers to the email only containing the information you want the recipient to see, without any fluff.
How Do I Get Solo Ads?
There’s no denying that solo ads are a cost-effective marketing strategy, especially if you’re trying to fast track your list building efforts, but how do you get solo ads in the first place?
Your first goal should be to find a solo ads provider who can deliver a list of contacts that have shown interest in the industry in which you are working. Luckily, good providers will separate their lists into different categories to make your job a little easier.
Secondly, you don’t want a list that is as old as the hills, because you can bet that most of the contacts will bounce back as unreachable.
Also, when choosing a vendor, ask how many new names are being added to the list every month on average. If it’s regularly updated, you can be reasonably sure that the majority of addresses will be current ones.
How to Buy Solo Ads?
When considering how to buy solo ads, there are a few options available to providers for generating an income from their lists. In general, there are three methods commonly used for charging for a solo ad:
Pay per open – This method will register whenever a recipient opens the email to read it. This method is the least favorite for buyers because providers can easily entice a reader to open an email with a cleverly worded clickbait subject line.
Pay per click – The buyer will pay a fixed amount for every click through to a landing page. Pay per click is a preferred method because only leads who are interested in an offer will click the link. Therefore, there is potential for more conversions.
Pay per conversion – Providers rarely offer this payment system because they will only get paid when someone buys your offer. Their payment is reliant on your ability to convert a prospect who visits your landing page, which is out of the provider’s control.
Prices for solo ads can vary significantly between providers, but it’s possible to find offers of around 0.35 cents a click. As with anything, expect lower quality for bargain basement prices, or more conversions if you’re prepared to pay more per click.
How to Run a Solo Ad?
There is a lot to do when you’re learning how to run a solo ad. Before you blast one out, you will want to have all your digital assets in place to send your traffic. You will also need to ensure your hosting has the bandwidth to handle the traffic.
If you don’t have a lot of experience with writing compelling sales copy, you will have more success by using someone who can create a message that converts.
Be sure to test that everything is working before you run your ad. If there are any broken links in the chain, you won’t make any profit, will have to pay for the ads anyway, and you will also give yourself a less than stellar reputation.
The next thing you need to do is make your payment and send the provider the message you want sent. Test the list with a small blast out of 100-200 at first and check your response rate. If it falls flat, reconsider your options in providers.
Running a successful solo ads campaign will mean that you are always testing, tracking, tweaking, and then testing some more on your way to ever greater profits.
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Traffic is the lifeblood of every website. Without it, there is no reason for a website to exist. It’s for this reason website owners will do everything within their power to get more traffic flowing through to their digital properties. More visitors usually equate to more profit, so the cheaper the strategy for getting traffic, the better it will be for business. One strategy many website owners stumble upon in their search for the holy grail of traffic generating methods is solo ads review. So, the questions are, what are solo ads, and do they make money?
What are Solo Ads?
If you’ve heard of email lists, then you are on the right track to understanding what a solo ad is. If you’ve been in the digital marketing game for more than five minutes, you have no doubt heard about the profit pulling potential of the email list.
However, building an email list can be a long, painful, and expensive task. Email is still supreme when it comes to achieving the highest returns for your digital marketing campaigns, so it’s one task you can’t ignore if you want to improve your profit margins.
If you manage to build up a sizable list of highly qualified targets, then the profits are almost guaranteed if you keep the list members engaged and send them the occasional offer that provides value and is relevant to their needs.
A solo ad is essentially an email list that you rent from someone else. After you pay the agreed-upon fee, you will then be able to send out your targeted campaigns to the members on the list.
How Do Solo Ads Work?
You are probably wondering about the use of the word solo when talking about solo ads review. After all, you are planning on sending your offer to a bunch of people. However, there is a good reason solo ads are referred to as such.
The solo part of the term is referring to the fact that your offer will be seen on its own, and there will be no other attachments to distract the reader.
An online marketer who has managed to reach a high level of success will offer up access to the emails in their database. If it’s a list that numbers in the tens of thousands, then the usual practice is to divvy it up into relevant categories.
This practice works out great for the solo ad buyer, as it allows them only to target a demographic that will be interested in the offer. When you pay for the marketer’s services, they will send out an offer on your behalf. Solo ad providers usually charge by the click or the number of emails to which you will be getting access.
How Do Solo Ads Make Money?
The obvious way a solo ad will return a profit is when one of the recipients clicks on your offer and makes a purchase. However, the most significant benefit of a solo ad comes from subscribers who join your email list. As you continue to add subscribers to your list through solo ads, there will come a time when you will no longer have to buy from a solo ad provider. Or you could incorporate solo ads into your marketing strategy to accelerate your efforts.
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